Our Story – DOGGO Selection
There are moments in life when everything seems to fall apart.
I experienced it firsthand. As an architect and designer, I dedicated years to creating spaces for others… but in the process, I lost myself. The weight of work, the constant pressure, and the pursuit of perfection led me into a depression that left me without direction.
That was when I discovered the true meaning of companionship.
My two dogs, without knowing it, became my refuge. In the darkest days, they were there: with a sincere look, an unexpected touch, or simply with their calm presence—reminding me that life could be simple, pure, and meaningful. They saved me when I couldn’t save myself.
That bond changed my life forever. I realized that my greatest passions—design, and my happiness, my dogs—could walk the same path. And so DOGGO Selection was born: a brand created with love, dedication, and attention to detail, made for those who see their dogs not just as pets, but as true family.
DOGGO Selection is not only about well-designed products. Each piece is born from a devotion to design and from love for those companions who teach us to live in the moment. We want every journey, every shared experience, every day with them to be comfortable, safe, and elegant.
But it is also so much more: we are a community. A family of people who share something unique—unconditional love for our dogs. Because we know they are not “just dogs.” They are our inspiration, our comfort, our motivation to keep moving forward.
DOGGO Selection is my way of saying THANK YOU to those beings who transformed my life—and of inviting everyone who feels the same to be part of this story.
Here, we celebrate the eternal bond between humans and dogs.
Here, we design not only products, but experiences and memories.
Here, we believe that with them, life is always better.
